Engagement Rate Calculator

Calculate social media engagement rate

Engagement Rate

What is Engagement Rate Calculator?

An engagement rate calculator measures how actively your audience interacts with your social media content. Enter your followers, likes, comments, and shares to get your engagement percentage and see how it compares to industry benchmarks.

How to use

  1. Enter your total follower count for the social media platform.
  2. Add engagement metrics: total likes, comments, shares, and saves for a post or time period.
  3. View your engagement rate percentage with a benchmark comparison (poor, average, good, excellent).

Result

An Instagram post with 500 likes, 42 comments, 18 shares from an account with 10,000 followers has an engagement rate of 5.6% — rated 'Excellent' (above 3.5% average).

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