Engagement Rate Calculator
Calculate social media engagement rate
Engagement Rate
What is Engagement Rate Calculator?
An engagement rate calculator measures how actively your audience interacts with your social media content. Enter your followers, likes, comments, and shares to get your engagement percentage — a key metric for creators, marketers, and brands evaluating content performance.
How to use
- Enter your total follower count for the social media platform.
- Add engagement metrics: total likes, comments, shares, and saves for a post or time period.
- View your engagement rate percentage with a benchmark comparison (poor, average, good, excellent).
Result
An Instagram post with 500 likes, 42 comments, 18 shares from an account with 10,000 followers has an engagement rate of 5.6% — rated 'Excellent' (above 3.5% average).
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