What is SWOT Analysis?

Sort your ideas into four quadrants: Strengths, Weaknesses, Opportunities, and Threats. Add items to each one, then download or copy the result.

Each quadrant accepts a free list of items and is colour-coded so the four categories stay visually distinct on a single page. The grid keeps the classic 2x2 structure (internal vs external on rows, helpful vs harmful on columns). Export the whole board as plain text, Markdown, PNG, or PDF, or copy it to paste into a doc or deck.

How to use

1. Click on any quadrant (Strengths, Weaknesses, Opportunities, or Threats) and type to add items.
2. Edit or remove items in each quadrant to keep your list focused.
3. Download the finished analysis as text, Markdown, PNG, or PDF, or copy it to your clipboard.

When to use

• Sketching a quick situational summary before kicking off a new product, hire, or campaign.
• Running a 30-minute workshop where each participant fills one quadrant in a shared session.
• Comparing two strategic options side by side by exporting one board per option and diffing them.

Result

A startup founder maps out their product launch: Strengths (innovative features, small agile team), Weaknesses (limited budget, no brand recognition), Opportunities (growing market, competitor gaps), Threats (established players, regulatory changes).

FAQ

What goes in Strengths vs Opportunities?

Strengths are internal qualities you already control: skills, IP, cash, a loyal customer base. Opportunities are external trends you could move on: a competitor exiting, new regulation, a search-volume spike.

How many items should each quadrant have?

Three to five concrete items per quadrant keeps the board readable. If you write ten generic strengths, you have not finished thinking. Force-rank and cut to the items that would change the next decision.

Is SWOT still useful if I'm a one-person team?

Yes. Solo founders use it to surface assumptions before committing time or money. Write the board, leave it for a day, and come back. Items that no longer make sense are signs your mental model was off.

Can I save the board and come back to it later?

Yes. The board now saves itself to this device as you type, so you can close the tab and your work is waiting when you come back. Want it on another device or in a teammate's hands? Hit Copy share link for a paste-anywhere URL, or download the .txt, Markdown, PNG, or PDF export.

What's the difference between Weaknesses and Threats?

Weaknesses are problems you own and can fix: shallow bench, weak distribution, slow onboarding. Threats sit outside your control: a competitor's price cut, currency swings, a platform changing its rules.

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