What is SWOT Analysis?

Sort your ideas into four quadrants: Strengths, Weaknesses, Opportunities, and Threats. Add items to each one, then download or copy the result.

How to use

  1. Click on any quadrant (Strengths, Weaknesses, Opportunities, or Threats) and type to add items.
  2. Edit or remove items in each quadrant to keep your list focused.
  3. Download the finished analysis as a .txt file or copy it to your clipboard.

Result

A startup founder maps out their product launch: Strengths (innovative features, small agile team), Weaknesses (limited budget, no brand recognition), Opportunities (growing market, competitor gaps), Threats (established players, regulatory changes).

Related Tools