What is SWOT Analysis?

The SWOT Analysis tool helps you organize your strategic thinking into four quadrants: Strengths, Weaknesses, Opportunities, and Threats. Add items to each category, rearrange them, and export the completed analysis as a shareable document.

How to use

  1. Click on any quadrant (Strengths, Weaknesses, Opportunities, or Threats) and type to add items.
  2. Organize and prioritize items within each quadrant by dragging to reorder or editing existing entries.
  3. Export your completed SWOT analysis as a formatted document or copy it to share with your team.

Result

A startup founder maps out their product launch: Strengths (innovative features, small agile team), Weaknesses (limited budget, no brand recognition), Opportunities (growing market, competitor gaps), Threats (established players, regulatory changes).

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