What is Optimal Post Time?

The Optimal Post Time tool shows you the best days and hours to publish content on each social media platform. Based on engagement research across Instagram, Twitter/X, Facebook, LinkedIn, TikTok, and YouTube, it helps you schedule posts when your audience is most active.

How to use

1. Select the social media platform you want to post on from the list.
2. Choose your target timezone so the recommended times match your local schedule.
3. Review the heatmap of engagement scores by day and hour, and note the top recommended posting windows.

Result

For Instagram, peak engagement is Tuesday and Thursday between 10 AM and 1 PM EST. If you are in PST, the tool converts this to 7-10 AM so you can schedule accordingly.

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